How much does a website cost in 2026
Published: 6 min read
From $50 on a builder to $10,000 at an agency — website prices vary wildly. Here’s what makes up the price, what a landing page, a multi-page site and an online store really cost, and where saving is a bad idea.
Why website prices differ so much
You don’t pay for “pages” — you pay for hours of work and responsibility. Four things drive the price:
- Site type: one page, several pages, or a store with a catalog, payments and admin.
- Design: a template or a design for your brand.
- Features: forms, calculators, quizzes, payments, CRM integrations, several languages.
- Who builds it: a freelancer, an agency or a builder — and what’s included (copy, SEO, support).
Typical website prices in 2026
| Site type | Freelancer | Agency | Timeline |
|---|---|---|---|
| Landing page | $100–400 | $500–2,000 | 3–10 days |
| Multi-page website | $200–800 | $1,000–5,000 | 1–4 weeks |
| Online store | $300–1,500 | $2,000–10,000+ | 2–8 weeks |
| Web app / CRM | from $1,000 | from $5,000 | from 1 month |
Agencies cost more not because they inflate prices: the price covers a manager, designer, developer, tester and office. A freelancer does the same alone, so it’s cheaper — but always check their work.
How much a landing page costs
A landing page is one page for one offer. A simple 4–5 section landing page with a request form starts at $100; with animations, a quiz or a calculator — $150–300. More on landing page development.
How much a multi-page website costs
A company site with separate pages for services, prices, work and contacts starts at $200. The price grows with the number of pages: each one is its own layout, copy and SEO. Home + 3–5 pages is usually $200–250. More on multi-page websites.
How much an online store costs
Stores vary the most. A one-page store for 20–50 products with cart, payments and delivery starts at $300; a store with a catalog, filters, search and admin — from $400. Integrations with accounting, warehouses or marketplaces are priced separately. More on online store development.
What else to budget for
- Domain: $10–20 a year.
- Hosting: $3–15 a month for most sites.
- Online payments: the provider’s fee, usually 1.5–3% per purchase.
- Photos and copy: stock photos, a shoot or a copywriter if you don’t have them.
- Traffic: a site with no visitors doesn’t sell — budget for ads or SEO.
Where you can save — and where you can’t
You can start with a landing page instead of a big site and grow when demand comes. You can use quality stock photos. But don’t save on speed, the mobile version and the request form — that’s where clients get lost.
FAQ
- How much does the simplest website cost?
- A simple landing page with a request form from a freelancer starts at $100. Builders can be cheaper but come with monthly fees and design and SEO limits.
- Why do agencies charge 5–10 times more?
- An agency’s price covers a team, management and an office. For complex projects that’s justified; for a landing page or small site a freelancer often delivers the same for less.
- Can I pay in parts?
- Usually 50% upfront and 50% at launch. Big projects are split into stages with a payment for each.