What to prepare before ordering a website
Published: 4 min read
The better you describe the task, the more accurate the price and the less rework. This checklist takes 30 minutes — and saves weeks.
About the business
- What you do and how you differ from competitors — 2–3 sentences.
- Who your client is: age, location, what matters to them when choosing.
- The main action on the site: request, call, booking, purchase.
- Where visitors will come from: ads, Google, Instagram, referrals.
About the site
- Which pages or sections you need (if you don’t know — that’s fine, the developer will suggest).
- Features: form, calculator, booking, payments, accounts, several languages.
- Where requests should go: Telegram, email, CRM.
- 2–3 sites you like, and what exactly you like.
Materials
- Logo and brand colours (if you have them).
- Copy: services, prices, advantages, contacts — even a draft helps.
- Photos: your work, team, premises, products.
- Client reviews, certificates, guarantees.
Technical
- Whether you have a domain and hosting; if so, access (share it securely).
- Whether there’s an old site and what to do with it: move content, set up redirects.
- Budget and desired timeline — honestly, it helps propose a realistic solution.
What a good first message looks like
“A dental clinic, 3 doctors. We need a site with prices, doctors and online booking, requests to Telegram. Clients come from Google and Instagram. We like site X — light and calm. Budget up to $300, we want to launch in 2 weeks.” With a message like that, a price and timeline can be named right away.
FAQ
- Do I need a technical specification?
- For a landing page or small site, a brief and a call are enough — the developer writes the spec. For big projects (a store with integrations, a CRM) agree on a written spec.
- What if I don’t know which pages I need?
- Describe your business and clients — I’ll propose the site structure and explain why each page is there.